2023 Style and Self-Care Trends for Men

2023 Style and Self-Care Trends for Men

Getting to start fresh with a new year is one of the best feelings. To get you off on the right foot, we have curated what we believe will be huge trends in 2023 style and self-care for men.

Thanks to a shift to more inclusive definition of masculinity, barbers, spas, and nail techs have seen an uptick in the men they serve. It’s a win-win. We’re excited to see how this movement continues to develop in 2023 and beyond. Read on for our most anticipated 2022 style and self-care trends for men.

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Grooming Redefined

Beauty and grooming marketed to men is expected to generate over $80 billion in global sales by 2024. What does this mean for you? Well, for starters, it means more men are receiving treatments and services for skin, nails, and hair. With it becoming more commonplace, you can feel comfortable looking after yourself the way you want.

Ready for your next beauty or wellness service? From massages to facials, we’ve got you covered. Book your next appointment in just a few taps

Men have more products to choose from than ever before. In addition, our norms around masculinity have shifted to allow men more choice around how to practice personal care. Celebrities like Harry Styles and Machine Gun Kelly have been at the forefront of pushing the envelope and disrupting gender binaries. We expect to see a lot more of that in 2023.

Grooming redefined

Take on 2022 looking and feeling your best. Book a barber appointment on Booksy.

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Subtlety will (quietly) Dominate in 2023

The pendulum has swung the other direction when it comes to overall aesthetics.

2023 style trends for men predict your favorites will be classics, minimal designs, and smart construction. Pinterest also forecasts a surge in micro-makeovers, uncomplicated clothing, and subtly. This is a huge shift away from dopamine dressing of 2022. In case you missed it, that was dressing in exuberant colors, patterns, and prints, with heavy accessories.

This year, you may be please to know that low-key is back. Easy-to-wear trends won’t send you into a confusion spiral.

Your Best Face Forward

Last year, it was about exploration. Trying anything and everything you could to find something you enjoy. Now, it’s about keeping things simple and going for quality of quantity. We not necessarily saying goodbye to multi-step routines, but we are being more choosey about what makes it into our cart in the first place.

Your Best Face Forward

Ready to take the plunge into skincare this year? Find top-rated estheticians on Booksy.

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The YOLO Years

If there’s one thing we love about the Pinterest Trend Report, it is that they predict a trend in celebrating every birthday candle. If you’ve ever self-deprecated when you turn one year older, now is your chance to celebrate.

Pinterest acknowledges the movement of self-love and the destruction of tired social constructs like forever youth. We get older. That’s life. And that’s what makes it special.


Beam me up, Scotty.

While subtle and self-love is in, so is sci-fi accents. We are seeing more and more futuristic and scapey looks walking runways and gracing Instagram feeds. If you’re the type who boldly goes where no one has gone before, try your hand at this trend.



You may know a few people who have experimented with mustaches in 2022. If you’re wondering whether you should give it a try, go for it. With a style to match anyone’s vibe, you will find something that you love. Check out this blog that predicts the most popular styles for 2023.

Time to transform your wellness routine? Find personal trainers, nutritionists, and more on Booksy.

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