Top Six Grooming Trends for Men

Top Six Grooming Trends for Men

When it comes to talking about grooming trends for men, it’s not something that’s widely talked about. Regardless, a large portion of the population has a beard to trim, a mustache to style, or a face to shave. 

Even though information may be hard to come by, we’ve got you. Instead of sweeping these kind of conversations under the rug, we’ve selected seven of the most popular grooming trends barbers and other pros are coming across this year.

It’s been a crazy year, and a lot of us have had to switch up our look on the fly, or in conditions we’d never thought we’d have to face. But that’s why we’re here.

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Not too long ago, long, scruffy beards became the norm. And there’s nothing wrong with a rugged, lumberjack-style beard if that’s what you’re into. If you’ve got it, rock it. But those aiming to stay a little more current may be wary of going full-on scruff.

Alternatively, people nowadays are sporting beards that require more maintenance. So, in response to that rising trend, airbrushing is becoming a popular way to keep facial hair well-maintained. For those who don’t know, airbrushing is a popular technique where a barber sprays semi-permanent dye onto patches that naturally appear in beards. 

Airbrushing helps create fuller, thicker beards, and it lasts for about 3-5 facial washes. An especially appealing feature about airbrushing is that it’s very affordable. If a regular haircut is putting a strain on your wallet, the average price of usually costs about $10 to $20.

Example of airbrushing technique.

Mustache Waxes

Beards aren’t the only part of facial hair that have gained more attention in the past year. Over the course of 2022 and 2023, more people are paying attention to their mustaches. This is one grooming trend that’s booming in popularity. It could be because, like a beard, a mustache can be the first thing that others notice on a person’s face. So it makes sense why someone would put in the extra effort to showcase a well-trimmed ‘stache!

The  attention to mustaches has encouraged people to wax, which helps style mustache hair. And, as a secret plus, they nourish and soften the hair. Some mustache waxes offer a strong hold that lasts for up to about a day, while others simply make sure that upper lip hair can be cut, trimmed, and sculpted with greater ease.

If you’re curious about waxing or want to try it out, talk or consult with your barber first. Waxing can get tricky, and no one wants to mess up the facial hair they work so tirelessly to maintain. Of course, if you’re in the market for a new barber, use Booksy to find a top-rated pro in your area.

Example of a man with a shaped mustache.

Eco-Friendly Skincare

Consumers are actively focusing on skincare, which means that there’s a burgeoning market for eco-friendly products for those who are environmentally conscious and care about the world we all share. As the call to take care of our planet grows more imminent, consumers are actively creating skincare regimens with the environment at the top of mind.

Grooming trends such as this is one that has definitely taken shape over the past year, and it’s expected to only rise. If you’re ready to do your part in saving the earth, you’re in luck! Some of the available green products to look for include shampoos, biodegradable bath sponges, after shave balm, eye cream, and night lotion.

Remember, you won’t be alienated in participating in this grooming trend. People from all backgrounds are reaching for products that use recyclable packaging, support sustainable and biodynamic farming, and avoid shipping methods that give off unnecessary greenhouse gas. 

Example of an eco-friendly beauty product.

Tapered Braids

Braids have been worn by various people across the globe for centuries. They’re known as a protective hairstyle, and one of the most popular ones. Protective hairstyles are named as such because they’re meant to protect hair from various threats, like sun damage, breakage, and dirt. This style is mostly used to maintain hair types that can withstand their strength, such as people of color. 

Even though the history of braids go way back, and a popular way to protect hair from long work hours in the sun, there’s always new styles popping up. Especially in this day and age, where there’s an abundance of creatives out there experimenting with their own style of braid.

Right now, braids are most often being worn with detailed, meticulous tapers. This includes double braids, braid buns, and layered braids, which are all being sported by men, who use their combination of intricate braids and fresh tapers to suggest sophistication and style.

Person of color with braids.

Beard Vitamins 

Remember eating your vitamins every morning as a kid? Well, for grooming trends like this one, that doesn’t have to stop! Especially if you’re someone who wants their beard to stay healthy. So for those who love taking supplements, this is one of those grooming trends for you. Beard vitamins are said to be a big help in stimulating beard hair growth. 

Many of the vitamins contain nutrients like vitamin C, biotin, and vitamin A. These same ingredients are not only good for you, but are used by those who are interested in taking vitamins and minerals to produce thicker, healthier hair.

While this isn’t expected to work for everyone, consumers who have deficiencies in these vitamins might want to take note. They’re a great way to improve your health.

Example of a cosmetic vitamin.

Beard Straightening Tools

Brushes, combs, and straightening tools have been around for centuries. In fact, you probably have a few laying in your bathroom or bedroom right now. But beard straightening brushes are the new wave, and they’re making a big impact. The popularity of this trend is probably because of their low cost and ease of use

For most men with beards, a coarse and frizzy mane comes with the territory. Unfortunately, everyday combs just don’t cut it anymore, especially for longer or fuller beards. However, beard straighteners have adjustable temperatures and heat up in less than a minute. Some of them have removable layer combs and other features to prevent overheating or scalding. 

Those who are looking for a solution to beard hair that’s long, but hard to maintain, might find their golden ticket with this grooming trend. Just remember to use a heat protectant so you don’t damage your amazing beard!

Example of a beard that benefits from straightening tools.

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