{"id":45106,"date":"2020-03-13T13:50:00","date_gmt":"2020-03-13T12:50:00","guid":{"rendered":"https:\/\/blog.booksy.com\/?p=45106"},"modified":"2023-03-30T13:56:52","modified_gmt":"2023-03-30T11:56:52","slug":"top-beauty-and-wellness-trends-on-the-west-coast","status":"publish","type":"post","link":"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/","title":{"rendered":"Top Beauty and Wellness Trends on the West Coast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From the newest health-related startups in Silicon Valley, to the latest yoga trends in sunny LA, we compiled a list of the top beauty and wellness fads on the West Coast. Some of these activities and products have been around for years but have begun to surge in popularity in the past few weeks or months. Others are distinctly 2020, incorporating the technology and sensibility of our age to help consumers navigate their daily lives in a healthier way. Read on to learn about the top beauty and wellness trends on the West Coast!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135158\/big-sur-300x200-1.jpg\" alt=\"West Coast\" class=\"wp-image-45112\"\/><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#home-delivery-for-private-health-concerns\" >Home Delivery for Private Health Concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#boutique-acupuncture-spas\" >Boutique Acupuncture Spas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#ear-seeds\" >Ear Seeds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#stretching-and-fitness-recovery\" >Stretching and Fitness Recovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#sound-baths\" >Sound Baths<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#anxiety-coaches\" >Anxiety Coaches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#kundalini-yoga\" >Kundalini Yoga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.booksy.com\/us\/health-wellness\/top-beauty-and-wellness-trends-on-the-west-coast\/#death-doulas\" >Death Doulas<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"home-delivery-for-private-health-concerns\"><\/span><strong>Home Delivery for Private Health Concerns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest wellness trends in Silicon Valley is the home delivery model for healthcare products. A host of new startups are finding discrete ways to tackle clients\u2019 most taboo health concerns,&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90283063\/the-most-promising-health-and-wellness-trends-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Fast Company<\/em><\/a><em>.&nbsp;<\/em>Some highlights include&nbsp;<a href=\"https:\/\/www.hiwillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Willow<\/a>, a company that manufactures sleek incontinence underwear, and&nbsp;<a href=\"https:\/\/www.blume.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blume<\/a>, a company that delivers menstrual products to tween and teen girls. The home delivery trend reflects client\u2019s desire for privacy, especially when it comes to more awkward health issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"boutique-acupuncture-spas\"><\/span><strong>Boutique Acupuncture Spas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another wellness trend&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90283063\/the-most-promising-health-and-wellness-trends-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fast Company&nbsp;<\/em>highlights<\/a>&nbsp;are boutique acupuncture spas. Rather than a clinical atmosphere, these medical spas employ \u201cmodern midcentury furniture \u2026 and chic vanity areas\u201d to give the spaces a stylish, zen-like quality that draws customers in. Many of these companies are focused on streamlining the entire process of learning about and receiving acupuncture in a chic environment. For quick and easy appointment booking, you can find an acupuncturist in your area&nbsp;<a href=\"https:\/\/booksy.com\/en-us\/s?query=Acupuncture\">here<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135216\/%40nowandzenacupuncture-300x298-1.png\" alt=\"Acupuncture Spa\" class=\"wp-image-45117\"\/><figcaption class=\"wp-element-caption\">Photo courtesy of @nowandzenacupuncture on Instagram<br><strong><a href=\"https:\/\/booksy.com\/en-us\/day-spa\/near-me\"><\/a><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/booksy.com\/en-us\/day-spa\/near-me\" target=\"_blank\" rel=\"noreferrer noopener\">Find me Spa services<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ear-seeds\"><\/span><strong>Ear Seeds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ear seeds are a form of Traditional Chinese Medicine that\u2019s gaining popularity in the States. LA-based lifestyle guru Gwyneth Paltrow&nbsp;<a href=\"https:\/\/irishtatler.com\/lifestyle\/ear-seeding-wellness\" target=\"_blank\" rel=\"noreferrer noopener\">swears by the treatment<\/a>, as does actress Penelope Cruz and supermodel Kate Moss. Ear seeds are based on the same concept as acupuncture, that by stimulating certain pressure points, you can improve the flow of energy through your body and address a variety of health concerns.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135315\/%40drnaika-300x369-1.png\" alt=\"Ear Seeds\n\" class=\"wp-image-45122\"\/><figcaption class=\"wp-element-caption\">Photo courtesy of @drnaika on Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The process involves \u201cinserting small seeds into the ear in order to stimulate pressure points\u201d in order to address a range of health conditions,&nbsp;<a href=\"https:\/\/www.healthline.com\/health\/ear-seeds\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Healthline<\/em><\/a><em>.&nbsp;<\/em>Touted for a wide variety of benefits, from addiction to insomnia, stress, chronic pain, and infertility, you can read more about the treatment&nbsp;<a href=\"https:\/\/www.healthline.com\/health\/ear-seeds#potential-benefits\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. You can make an appointment to try ear seeds&nbsp;<a href=\"https:\/\/booksy.com\/en-us\/s?query=%22ear%20seeds%22\">here<\/a>, or&nbsp;<a href=\"https:\/\/booksy.com\/en-us\/s?query=Traditional%20chinese%20medicine\">book a visit with a Traditional Chinese Medicine practitioner<\/a>&nbsp;in your area.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stretching-and-fitness-recovery\"><\/span><strong>Stretching and Fitness Recovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stretching has a variety of health benefits, including improved flexibility, lowered risk of injury, recovery after an intense workout, and relaxation. One of the biggest fitness trends on the West Coast this year are stretching studios, where clients can get stretched by a professional. Having a professional stretching \u201cdiffers from self-stretching or even yoga in its effectiveness,\u201d&nbsp;<a href=\"https:\/\/www.fastcompany.com\/90269526\/stretching-studios-are-the-next-big-boutique-fitness-trend\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Fast Company<\/em><\/a><em>.&nbsp;<\/em>Many clients will leave a session feeling a noticeable improvement in their range of motion. They can also resume their regular workout routines with greater peace of mind, as deep stretching helps prevent injury. You can find stretching services&nbsp;<a href=\"https:\/\/booksy.com\/en-us\/s?query=Stretching\">here<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135346\/%40missmodernwellness-300x272-1.png\" alt=\"Stretching and Fitness Recovery\" class=\"wp-image-45127\"\/><figcaption class=\"wp-element-caption\">Photo courtesy of @missmodernwellness on Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/booksy.com\/en-us\/s\/holistic-medicine\" target=\"_blank\" rel=\"noreferrer noopener\">Fin me Wellness services<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sound-baths\"><\/span><strong>Sound Baths<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Music has been used for healing purposes for thousands of years, from Tibetan sound bowls to Australian didgeridoos. Scientific studies have affirmed the effect of music on patients\u2019 health. It\u2019s been found to \u201c<a href=\"https:\/\/www.bhf.org.uk\/informationsupport\/heart-matters-magazine\/news\/behind-the-headlines\/music-and-blood-pressure\" target=\"_blank\" rel=\"noreferrer noopener\">lower blood pressure<\/a>, decrease pulse rate, and assists the parasympathetic nervous system, which is responsible for digestion and some metabolic processes,\u201d&nbsp;<a href=\"https:\/\/www.allure.com\/story\/sound-bath-meditation-benefits\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Allure<\/em><\/a><em>.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135436\/%40creatingsyd-300x299-1.png\" alt=\"Sound Baths\" class=\"wp-image-45132\"\/><figcaption class=\"wp-element-caption\">Photo courtesy of @creatingsyd on Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">One of the hottest wellness trends on the West Coast right now are sound baths. No actual bathing is involved; instead, these meditation classes incorporate ambient sound that helps participants reach a deeper meditative state. The result is a relaxing, enveloping experience that\u2019s more accessible to less-experienced meditators or want to feel ultra-relaxed. You can book a sound bath&nbsp;<a href=\"https:\/\/booksy.com\/en-us\/s?query=Sound%20bath\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"anxiety-coaches\"><\/span><strong>Anxiety Coaches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the major new wellness trends on the West Coast are anxiety coaches. These are one-on-one coaches who help clients manage their anxiety on a day-to-day basis. They aren\u2019t certified therapists. Instead, an anxiety coach\u2019s job is to help clients manage their anxiety in between sessions and to coach clients in their immediate daily life,&nbsp;<a href=\"https:\/\/www.refinery29.com\/en-us\/health-wellness-fitness-trends-los-angeles#slide-1\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Refinery29<\/em><\/a><em>.&nbsp;<\/em>They provide support, accountability, and strategies for dealing with the mental health condition. One group of anxiety coaches even&nbsp;<a href=\"https:\/\/www.theanxietycoachespodcast.com\/episodes\" target=\"_blank\" rel=\"noreferrer noopener\">produces a podcast<\/a>&nbsp;that provides more general coaching and advice for those who don\u2019t book one-on-one sessions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"kundalini-yoga\"><\/span><strong>Kundalini Yoga<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you walk into a yoga studio in most places outside of India, it\u2019s likely the instructors will be teaching a hatha or vinyasa class, the two most popular schools of yoga. Kundalini is a less-known branch that emphasizes the spiritual and energetic traditions of yoga alongside the physical and mental health benefits. With a greater emphasis on the movement of energy within the body, kundalini is practiced almost completely with the yogi\u2019s eyes closed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135503\/%40graceful.woman_-300x371-1.png\" alt=\"Kundalini Yoga\" class=\"wp-image-45137\"\/><figcaption class=\"wp-element-caption\">Photo courtesy of @graceful.woman on Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Combining rigorous exercise, chanting, and meditation, kundalini has a reputation as a more mystical, esoteric branch of yoga that can have profound effects on the spiritual lives of its followers. Kundalini was brought to the West Coast at the height of the hippie movement in San Francisco in the 1960s. San Francisco is still home to one of the most famous kundalini schools in the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the past few years, though, kundalini has experienced a resurgence of popularity on the West Coast. Many millennials are embracing New Age spirituality and mysticism to cope with the unique pressures of life in 2020, and comedian Russell Brand even&nbsp;<a href=\"https:\/\/blog.spiritvoyage.com\/the-kundalini-yoga-brand-how-russell-brand-and-other-celebrities-are-making-kundalini-yoga-mainstream\/\" target=\"_blank\" rel=\"noreferrer noopener\">opened his own kundalini studio<\/a>&nbsp;in LA. You can learn more about kundalini&nbsp;<a href=\"https:\/\/www.gaia.com\/article\/what-is-kundalini-yoga\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/booksy.com\/en-us\/s\/yoga\" target=\"_blank\" rel=\"noreferrer noopener\">FInd me yoga services<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"death-doulas\"><\/span><strong>Death Doulas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In many developed countries, the process of dying has become especially sterile and institutionalized. While many patients approaching the end of their life need care that\u2019s only available in a hospital, that environment can feel isolating for many. What\u2019s more, many patients need support as they navigate the existential and psychological burden of reckoning with their own mortality. Enter the death doula.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/30135621\/%40deathdoulala-300x204-1.png\" alt=\"Death Doulas\" class=\"wp-image-45142\"\/><figcaption class=\"wp-element-caption\">Photo courtesy of @deathdoulala on Instagram<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">End-of-life doulas are spiritual and emotional counselors who assist patients through the dying process. While many doulas assist mothers-to-be through pregnancy and childbirth, end-of-life doulas help their clients maintain a sense of calm at the other end of their lifespan. On the West Coast, where states like Oregon and Washington were at the forefront of&nbsp;<a href=\"https:\/\/www.deathwithdignity.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">death with dignity<\/a>&nbsp;movement, end-of-life doulas are increasingly popular. The trend has also caught on in the Midwest, where&nbsp;<a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2019\/nov\/06\/end-of-life-doulas-the-professionals-who-help-you-die\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Guardian&nbsp;<\/em>recently profiled<\/a>&nbsp;a man in Minnesota about his experience with a death doula.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the newest health-related startups in Silicon Valley, to the latest yoga trends in sunny LA,&#8230;<\/p>\n","protected":false},"author":16,"featured_media":45107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[160],"tags":[],"ppma_author":[191],"class_list":["post-45106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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