{"id":40931,"date":"2021-01-27T13:30:00","date_gmt":"2021-01-27T12:30:00","guid":{"rendered":"https:\/\/blog.booksy.com\/?p=40931"},"modified":"2023-03-27T13:34:22","modified_gmt":"2023-03-27T11:34:22","slug":"tips-on-picking-the-right-shade-for-dark-skin-tones","status":"publish","type":"post","link":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/","title":{"rendered":"Tips on Picking the Right Shade for Dark Skin Tones"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There\u2019s an abundance of advice on the internet about picking your shade and making sure it matches your skin tone. But a lot of online resources offer advice that isn\u2019t applicable for everyone. What about darker skin tones, and more specifically, <strong>makeup that matches darker skin tones<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a broad topic, one we don\u2019t have enough time to cover entirely. So, you may have to reach out to a&nbsp;<a href=\"https:\/\/booksy.com\/en-us\/\">beauty professional<\/a>&nbsp;for more advice. However, we can give a great start by beginning with the basics. Keep reading to learn how to find your foundation shade, if you\u2019re a person with dark skin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picking your shade is important\u2014if you\u2019re interested in foundation, concealer, highlighter, contouring, and finishing powder, since all of these products start with knowledge of the same thing: your shade.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get started.<a href=\"https:\/\/booksy.com\/blog\/us\/wp-content\/uploads\/2021\/01\/pexels-rigged-photography-4122016-scaled.jpg\"><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133200\/pexels-rigged-photography-4122016-1200x1200-1-1024x1024.jpg\" alt=\"makekup shade selfie\" class=\"wp-image-40937\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133200\/pexels-rigged-photography-4122016-1200x1200-1-1024x1024.jpg 1024w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133200\/pexels-rigged-photography-4122016-1200x1200-1-300x300.jpg 300w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133200\/pexels-rigged-photography-4122016-1200x1200-1-150x150.jpg 150w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133200\/pexels-rigged-photography-4122016-1200x1200-1-768x768.jpg 768w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133200\/pexels-rigged-photography-4122016-1200x1200-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dl.booksy.com\/q0qVge0Eodb\" target=\"_blank\" rel=\"noreferrer noopener\">Book now<\/a><\/div>\n<\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#picking-your-shade-at-home\" >Picking your shade at home<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#1-know-your-undertone\" >1. Know your undertone.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#2-pick-your-%e2%80%9cgo-to-product\" >2. Pick your \u201cgo-to product.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#3-watch-out-for-finish-and-coverage\" >3. Watch out for finish and coverage.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#4-take-note-of-oxidation\" >4. Take note of oxidation.&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"picking-your-shade-at-home\"><\/span><strong>Picking your shade at home<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-know-your-undertone\"><\/span><strong>1. Know your undertone.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve already scoured the internet for advice, you\u2019ve probably read about undertones. Undertones describe the color \u201cunder\u201d-neath your skin \u201ctone\u201d that affects how it looks overall. They can be warm (red colors), cool (blue colors), or neutral.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beauty products designed for your face are formulated with undertones in mind, which means knowing yours will affect results. So, how do you find your undertone?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standard advice is to look at the veins in your wrist. Blue or green veins, for instance, suggest a cool undertone, while yellowish veins note a warm one. However, veins aren\u2019t that clear to see on dark skin.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another common tip is to notice what jewelry looks best against your skin, since the colors of the metal reflect your undertone. If you look&nbsp;<em>great<\/em>&nbsp;in silver, you probably have cool undertones, while people with warm undertones tend to look better in gold. If you own a lot of jewelry, this could be the trick.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, if you can\u2019t see your veins and don\u2019t wear jewelry, like me, the challenge to find undertones looms onward. So, I took a picture of myself in front of a white wall and used an&nbsp;<a href=\"https:\/\/www.ulta.com\/shade-finders\/\">online shade match<\/a>&nbsp;tool to compare results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It worked.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have red undertones, so my skin gives off a reddish hue when I take pictures against a muted background. Additionally,&nbsp;<a href=\"https:\/\/www.sephora.com\/beauty\/foundation-shade-finder\">guided quizzes<\/a>&nbsp;usually have enough questions to help with deducing your undertone without needing accessories. While not the most accurate, you can start to get a basic understanding of your shade range and undertones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, when I chose my first foundation, the combination of skin quizzes and taking pictures helped me with picking my shade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-pick-your-%e2%80%9cgo-to-product\"><\/span><strong>2. Pick your \u201cgo-to product.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When I wanted to buy more foundation to match my changing skin, I thought that meant starting back at square one. But the truth is that makeup companies name their shades similarly. So, if you pick up on patterns, you can narrow down options.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, I\u2019ve noticed my shade usually stays in the \u201c40s.\u201d For one brand, my shade is \u201cDeep 42.\u201d For another, \u201c420\u201d. So, I can guess that companies making foundation for red undertones with my skin color are most likely going to be labeled this way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still unclear, make sure that you look for a shade match tool on the website you\u2019re using, or read product descriptions (they usually include undertone information).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep applying these same steps every time you purchase foundation in the future. And remember that it\u2019s easy to build upon your knowledge base over time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133238\/Black-girl-with-makeup-768x1152-1-683x1024.jpg\" alt=\"Black girl with makeup\" class=\"wp-image-40942\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133238\/Black-girl-with-makeup-768x1152-1-683x1024.jpg 683w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133238\/Black-girl-with-makeup-768x1152-1-200x300.jpg 200w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133238\/Black-girl-with-makeup-768x1152-1.jpg 768w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dl.booksy.com\/q0qVge0Eodb\" target=\"_blank\" rel=\"noreferrer noopener\">Book now<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-watch-out-for-finish-and-coverage\"><\/span><strong>3. Watch out for finish and coverage.<\/strong><strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s common to buy makeup based on formula. This is when you want to look for coverage and finish. Basically, coverage is how heavy you want the foundation to be and finish is how you want it to appear.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break that down a bit more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coverage can range from light to heavy. If you wear light coverage foundation, like&nbsp;<a href=\"https:\/\/www.glossier.com\/\">Glossier<\/a>, you most likely are going for the \u201cno makeup\u201d makeup look. Inversely, heavier makeup coverage will be more visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finish, on the other hand, is about just that. It can range from dewey, which is formulated with hydration or matte, which is smooth. It\u2019s common that those with oiler skin go for a matte finish, while those with drier skin prefer dewey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let\u2019s say you want a foundation that\u2019s comfortable for every day, still covers what you want, and makes combination skin look balanced. This means you probably should go for a medium coverage product with a matte finish.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I look for foundation that covers everything, feels comfortable, and finishes smoothly to combat my oily skin. For this, I use&nbsp;<a href=\"https:\/\/www.sephora.com\/product\/pro-filtr-soft-matte-longwear-foundation-P87985432\">Fenty\u2019s matte foundation<\/a>, which I love.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what you\u2019re shopping for based on finish and coverage can help you determine what brands and types to look for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-take-note-of-oxidation\"><\/span><strong>4. Take note of oxidation.&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So you\u2019ve picked your color and it matches\u2014great! But, have you ever noticed that after just a few hours, foundation starts to change color?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s going on is that some ingredients (oxides) are reacting to your skin, depending on its pH levels. An ingredient like SPF, an oxide, causes the skin to change colors depending on the chemical roadmap of your skin. It\u2019s natural, but something you can combat by selecting other cosmetic products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common fixes are using setting spray or powder. They are usually considered last steps in a makeup routine and can be thought of as a \u201cshield\u201d to help makeup stay in place. <strong>When you have darker skin, it can be difficult to find a powder that doesn\u2019t leave you an overcast, so look for ones that are translucent<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, now you know a bit more about picking your shade from home. Which foundation are you looking for?&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133314\/Black-girl-using-foundation-1200x799-1-1024x682.jpg\" alt=\"Black girl using foundation\" class=\"wp-image-40947\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133314\/Black-girl-using-foundation-1200x799-1-1024x682.jpg 1024w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133314\/Black-girl-using-foundation-1200x799-1-300x200.jpg 300w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133314\/Black-girl-using-foundation-1200x799-1-768x511.jpg 768w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133314\/Black-girl-using-foundation-1200x799-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dl.booksy.com\/q0qVge0Eodb\" target=\"_blank\" rel=\"noreferrer noopener\">Book now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an abundance of advice on the internet about picking your shade and making sure it&#8230;<\/p>\n","protected":false},"author":16,"featured_media":40932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[31],"tags":[],"ppma_author":[191],"class_list":["post-40931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makeup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips on Picking the Right Shade for Dark Skin Tones -<\/title>\n<meta name=\"description\" content=\"Picking your shade of makeup can be tough on any makeup wearer. If you have a darker skin tone, take a look at this guide designed just for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips on Picking the Right Shade for Dark Skin Tones -\" \/>\n<meta property=\"og:description\" content=\"Picking your shade of makeup can be tough on any makeup wearer. If you have a darker skin tone, take a look at this guide designed just for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/\" \/>\n<meta property=\"og:site_name\" content=\"Booksy.com | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T11:34:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133132\/pexels-rfstudio-3059396-1800x900-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Booksy.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/\",\"url\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/\",\"name\":\"Tips on Picking the Right Shade for Dark Skin Tones -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bks-blog-prd-wp-new-blog.storage.googleapis.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/27133132\\\/pexels-rfstudio-3059396-1800x900-1.jpg\",\"datePublished\":\"2021-01-27T12:30:00+00:00\",\"dateModified\":\"2023-03-27T11:34:22+00:00\",\"description\":\"Picking your shade of makeup can be tough on any makeup wearer. If you have a darker skin tone, take a look at this guide designed just for you.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bks-blog-prd-wp-new-blog.storage.googleapis.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/27133132\\\/pexels-rfstudio-3059396-1800x900-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bks-blog-prd-wp-new-blog.storage.googleapis.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/27133132\\\/pexels-rfstudio-3059396-1800x900-1.jpg\",\"width\":1800,\"height\":900,\"caption\":\"Tips on Picking the Right Shade for Dark Skin Tones\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/makeup\\\/tips-on-picking-the-right-shade-for-dark-skin-tones\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips on Picking the Right Shade for Dark Skin Tones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/\",\"name\":\"Booksy.com | Blog\",\"description\":\"Booksy\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/#organization\"},\"alternateName\":\"Booksy.com\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/#organization\",\"name\":\"Booksy.com\",\"alternateName\":\"Booksy Blog\",\"url\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bks-blog-prd-wp-new-blog.storage.googleapis.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/20135641\\\/booksy-logo.png\",\"contentUrl\":\"https:\\\/\\\/bks-blog-prd-wp-new-blog.storage.googleapis.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/20135641\\\/booksy-logo.png\",\"width\":736,\"height\":742,\"caption\":\"Booksy.com\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.booksy.com\\\/us\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tips on Picking the Right Shade for Dark Skin Tones -","description":"Picking your shade of makeup can be tough on any makeup wearer. If you have a darker skin tone, take a look at this guide designed just for you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/","og_locale":"en_US","og_type":"article","og_title":"Tips on Picking the Right Shade for Dark Skin Tones -","og_description":"Picking your shade of makeup can be tough on any makeup wearer. If you have a darker skin tone, take a look at this guide designed just for you.","og_url":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/","og_site_name":"Booksy.com | Blog","article_published_time":"2021-01-27T12:30:00+00:00","article_modified_time":"2023-03-27T11:34:22+00:00","og_image":[{"width":1800,"height":900,"url":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133132\/pexels-rfstudio-3059396-1800x900-1.jpg","type":"image\/jpeg"}],"author":"Booksy.com","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/","url":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/","name":"Tips on Picking the Right Shade for Dark Skin Tones -","isPartOf":{"@id":"https:\/\/blog.booksy.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#primaryimage"},"image":{"@id":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#primaryimage"},"thumbnailUrl":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133132\/pexels-rfstudio-3059396-1800x900-1.jpg","datePublished":"2021-01-27T12:30:00+00:00","dateModified":"2023-03-27T11:34:22+00:00","description":"Picking your shade of makeup can be tough on any makeup wearer. If you have a darker skin tone, take a look at this guide designed just for you.","breadcrumb":{"@id":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#primaryimage","url":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133132\/pexels-rfstudio-3059396-1800x900-1.jpg","contentUrl":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133132\/pexels-rfstudio-3059396-1800x900-1.jpg","width":1800,"height":900,"caption":"Tips on Picking the Right Shade for Dark Skin Tones"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.booksy.com\/us\/makeup\/tips-on-picking-the-right-shade-for-dark-skin-tones\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.booksy.com\/us\/"},{"@type":"ListItem","position":2,"name":"Tips on Picking the Right Shade for Dark Skin Tones"}]},{"@type":"WebSite","@id":"https:\/\/blog.booksy.com\/us\/#website","url":"https:\/\/blog.booksy.com\/us\/","name":"Booksy.com | Blog","description":"Booksy","publisher":{"@id":"https:\/\/blog.booksy.com\/us\/#organization"},"alternateName":"Booksy.com","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.booksy.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.booksy.com\/us\/#organization","name":"Booksy.com","alternateName":"Booksy Blog","url":"https:\/\/blog.booksy.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.booksy.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/02\/20135641\/booksy-logo.png","contentUrl":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/02\/20135641\/booksy-logo.png","width":736,"height":742,"caption":"Booksy.com"},"image":{"@id":"https:\/\/blog.booksy.com\/us\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":{"category":[{"value":31,"label":"Makeup"}]},"featured_image_src_large":["https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/27133132\/pexels-rfstudio-3059396-1800x900-1-1024x512.jpg",1024,512,true],"author_info":{"display_name":"Booksy.com","author_link":"https:\/\/blog.booksy.com\/us\/author\/booksy\/"},"comment_info":0,"category_info":[{"term_id":31,"name":"Makeup","slug":"makeup","term_group":0,"term_taxonomy_id":31,"taxonomy":"category","description":"","parent":0,"count":32,"filter":"raw","cat_ID":31,"category_count":32,"category_description":"","cat_name":"Makeup","category_nicename":"makeup","category_parent":0}],"tag_info":false,"authors":[{"term_id":191,"user_id":16,"is_guest":0,"slug":"booksy","display_name":"Booksy.com","avatar_url":{"url":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/04\/12091406\/b-icon-white.png","url2x":"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/04\/12091406\/b-icon-white.png"},"author_category":"","user_url":"","last_name":"","first_name":"","job_title":"","description":"Booksy.com is a cloud-based appointment booking software for business owners in the hair, beauty and barber industry hairstylists, nail artists, barbers, braiders, estheticians, massage therapists, salons, spas, and more. Booksy.com provides automated appointment scheduling, calendar management, payments, and a suite of built-in marketing tools to help beauty professionals manage all aspects of their business. Over 15 million clients in the US count on Booksy.com to help them find trusted local beauty providers and book an appointment anytime, anywhere.  \r\n\r\nBooksy.com also offers valuable insights on topics related to the hair, health and beauty industry, as well as useful information and tips for business owners."}],"_links":{"self":[{"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/posts\/40931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/comments?post=40931"}],"version-history":[{"count":1,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/posts\/40931\/revisions"}],"predecessor-version":[{"id":40952,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/posts\/40931\/revisions\/40952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/media\/40932"}],"wp:attachment":[{"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/media?parent=40931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/categories?post=40931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/tags?post=40931"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.booksy.com\/us\/wp-json\/wp\/v2\/ppma_author?post=40931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}