{"id":35945,"date":"2020-02-04T11:11:00","date_gmt":"2020-02-04T10:11:00","guid":{"rendered":"https:\/\/blog.booksy.com\/?p=35945"},"modified":"2023-03-15T11:22:40","modified_gmt":"2023-03-15T10:22:40","slug":"the-real-price-of-beauty-in-the-us","status":"publish","type":"post","link":"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/","title":{"rendered":"The Real Price of Beauty in the US"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Whether you\u2019re scrolling through Instagram or strolling through the grocery store, you may have noticed the wide variety of beauty products gaining popularity in the United States. It seems like a new beauty trend is making headlines every few weeks, and cosmetics companies are eager to keep up with the frenzy. The US is the world\u2019s largest beauty market, accounting for 13% of a\u00a0<strong>$532 billion industry worldwide.\u00a0<\/strong>And those sales are expected to grow faster than ever before,\u00a0<a href=\"https:\/\/www.businessinsider.com\/beauty-multibillion-industry-trends-future-2019-7\" target=\"_blank\" rel=\"noreferrer noopener\">according to\u00a0<em>Business Insider<\/em><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111722\/girl-makeup-600x400-1.jpg\" alt=\"The Real Price of Beauty in the US\" class=\"wp-image-35946\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111722\/girl-makeup-600x400-1.jpg 600w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111722\/girl-makeup-600x400-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Women in Colorado spend the least amount of money on facial beauty products, averaging $5 per day. Meanwhile women in New York, Connecticut, and West Virginia spend the most, with an average of $11 per day, according to&nbsp;<a href=\"https:\/\/www.dailymail.co.uk\/femail\/article-4383930\/How-Women-U-S-Spend-Beauty-Products.html\" target=\"_blank\" rel=\"noreferrer noopener\">data from a SkinStore survey<\/a><\/li>\n\n\n\n<li>According to the same survey data, the<strong>&nbsp;average American woman will spend roughly $300,000 on face products alone<\/strong>&nbsp;in her lifetime<\/li>\n\n\n\n<li>American women apply an average of&nbsp;<strong>16 products<\/strong>&nbsp;to their face&nbsp;<strong>per day<\/strong>, from eye creams to serums to mascara, according to the same survey<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While this might seem like serious money, a growing body of research suggests it could be worth it. According to one study from the&nbsp;<a href=\"http:\/\/ftp.iza.org\/dp5600.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">University of Texas, Austin,<\/a>&nbsp;physical attractiveness tends to translate into higher reported levels of happiness. What\u2019s more, an upsetting volume of research has pointed to a relationship between physical appearance and income,&nbsp;<a href=\"https:\/\/www.businessinsider.com\/15-signs-you-will-be-rich-2010-10#attractive-men-earn-9-percent-more-money-than-unattractive-men-attractive-women-earn-4-percent-more-money-than-unattractive-women-1\" target=\"_blank\" rel=\"noreferrer noopener\">especially for men<\/a>. With a job market and a culture that puts a lot of emphasis on looking our best, it makes sense that Americans want to invest in their appearance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We compiled some data on&nbsp;<strong>the real price of beauty in the US<\/strong>. So, if beauty on a budget is something you want to know more about then keep reading. Also learn how much are Americans paying for haircuts, moisturizers, and beauty treatments, not to mention related health and wellness expenses such as fitness memberships? Quite a bit, it turns out. We broke down the data on the price of beauty by category and highlighted some interesting trends based on gender.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/#hair\" >Hair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/#nails\" >Nails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/#cosmetics\" >Cosmetics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/#fitness\" >Fitness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/#the-pink-tax\" >The Pink Tax<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.booksy.com\/us\/beauty\/the-real-price-of-beauty-in-the-us\/#takeaways\" >Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"hair\"><\/span><strong>Hair<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.statista.com\/statistics\/304992\/us-expenditure-on-hair-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to data from Statista<\/a>, hair care products cost American consumers an average of $73.40 in 2018. Spread out over a twelve-month period, that seems like a pretty reasonable figue. However, it only includes shampoo, conditioner, and other physical products you\u2019d buy from the store. It doesn\u2019t factor in the cost of hair-related services, like trips to the salon or barber.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111759\/haircut-600x400-1.jpg\" alt=\"Hair care cost in US\" class=\"wp-image-35950\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111759\/haircut-600x400-1.jpg 600w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111759\/haircut-600x400-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.usnews.com\/news\/blogs\/data-mine\/2014\/02\/28\/what-america-pays-for-a-haircut\" target=\"_blank\" rel=\"noreferrer noopener\"><em>US News<\/em>&nbsp;reports<\/a>&nbsp;that the&nbsp;<strong>average cost of a haircut was&nbsp;<\/strong><strong>$28 for men and $44 for women<\/strong>. The article also mentioned that not everyone in the country tips for a haircut, but those who do tend to tip 20%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While men\u2019s haircuts are cheaper than women\u2019s, they tend to visit the barber more often than women, bringing their annual total to&nbsp;<strong>$154.44.&nbsp;<\/strong>Meanwhile, women spend an average of&nbsp;<strong>$257.42<\/strong>&nbsp;per year at the salon,&nbsp;<a href=\"https:\/\/towardsdatascience.com\/analyzing-who-spends-more-on-haircuts-men-or-women-a90003e98312\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Towards Data Science<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"nails\"><\/span><strong>Nails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re wondering how much does it cost to get your nails done professionally, or more specifically, the average pedicure cost in America, then here\u2019s your answer.&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/276673\/service-prices-nail-studio-services-united-states\/\">Data from Statista<\/a>&nbsp;reports that traditional or hard gels cost an average of&nbsp;<strong>$51.29<\/strong>. A full set of acrylics cost&nbsp;<strong>$46.01<\/strong>, and gel polish costs<strong>&nbsp;$30.96<\/strong>&nbsp;on average.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been wondering how much does it cost to get your nails done, it\u2019s important to remember that speciality services cost a little extra. And that\u2019s especially true when it comes to the&nbsp;cost of a manicure or a pedicure.&nbsp;A deluxe or specialty manicure costs an average&nbsp;<strong>$33.01<\/strong>, while a basic manicure costs an average&nbsp;<strong>$22.75<\/strong>. Deluxe and specialty pedicures cost an average of&nbsp;<strong>$48.54<\/strong>, while basic pedicures cost&nbsp;<strong>$35.46<\/strong>&nbsp;on average.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cosmetics\"><\/span><strong>Cosmetics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the price of beauty, American women spend an average of&nbsp;<strong>$115 for makeup<\/strong>&nbsp;and beauty treatments per month, or $1,380 per year. They also spend an average of&nbsp;<strong>$65 per month on creams, lotions, moisturizers, and anti-aging treatments<\/strong>,&nbsp;<a href=\"https:\/\/nypost.com\/2017\/07\/06\/vanity-costs-american-women-nearly-a-quarter-of-a-million-dollars\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to the&nbsp;<em>New York Post<\/em><\/a><em>.&nbsp;<\/em>Meanwhile, American men drop an average of&nbsp;<strong>$49 on facial products&nbsp;<\/strong>per month, or $588 per year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111828\/makeup-1-600x400-1.jpg\" alt=\"Makeup and beauty treatements costs in US\" class=\"wp-image-35954\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111828\/makeup-1-600x400-1.jpg 600w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111828\/makeup-1-600x400-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fitness\"><\/span><strong>Fitness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While gym memberships and fitness classes aren\u2019t just a beauty expenditure, many of the surveys that track Americans\u2019 spending factor them in with the cost of haircuts, makeup, and other appearance-related spending. Fitness can be viewed as both a health and a beauty expense, and one of the only categories in which men outspend women. Americans spend an average of&nbsp;<strong>$106 per month on fitness<\/strong>,&nbsp;<a href=\"https:\/\/nypost.com\/2017\/07\/06\/vanity-costs-american-women-nearly-a-quarter-of-a-million-dollars\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to the&nbsp;<em>New York Post<\/em><\/a>&nbsp;data<em>,&nbsp;<\/em>a figure that includes supplements and equipment along with memberships and classes. Men average $123 per month on fitness, while women spend an average of $89.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111853\/gym-600x400-1.jpg\" alt=\"Health and beauty costs\" class=\"wp-image-35958\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111853\/gym-600x400-1.jpg 600w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111853\/gym-600x400-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-pink-tax\"><\/span><strong>The Pink Tax<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Pink Tax is a term that refers to the \u201cextra amount women are charged for certain products or services,\u201d&nbsp;<a href=\"https:\/\/www.listenmoneymatters.com\/the-pink-tax\/\" target=\"_blank\" rel=\"noreferrer noopener\">reports Candice Elliott for&nbsp;<em>Listen Money Matters<\/em><\/a>. Women tend to get charged more for everything from clothing to dry cleaning to personal care products. And even if the ingredients listed on two different products are exactly the same, when it\u2019s marketed to women, the price goes up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A study compared 110 different moisturizers from leading retailers and found that&nbsp;<strong>the ones marketed to women<\/strong>&nbsp;cost on average&nbsp;<strong>$3.09 per ounce more<\/strong>&nbsp;than those marketed to men,&nbsp;<a href=\"https:\/\/consumer.healthday.com\/women-s-health-information-34\/cosmetic-news-158\/what-price-beauty-for-women-far-more-than-for-men-745713.html\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>Health Day<\/em><\/a>. Unfortunately, the phenomenon isn\u2019t limited to moisturizer. One dramatic example is the price disparity between shampoos and conditioners. On average, the shampoos and conditioners marketed toward women cost&nbsp;<strong>48% more<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111922\/beauty-products-1-300x400-1.jpg\" alt=\"Personal care costs\" class=\"wp-image-35962\" srcset=\"https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111922\/beauty-products-1-300x400-1.jpg 300w, https:\/\/bks-blog-prd-wp-new-blog.storage.googleapis.com\/wp-content\/uploads\/2023\/03\/15111922\/beauty-products-1-300x400-1-225x300.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"takeaways\"><\/span><strong>Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among those who regularly invest in their appearance, American women spend on&nbsp;<strong>average $3,756 per year on beauty and fitness costs<\/strong>. By contrast, men spend an average of $2,928 per year. \u201cRespectively, that\u2019s $225,360 and $175,000 in a lifetime,\u201d&nbsp;<a href=\"https:\/\/nypost.com\/2017\/07\/06\/vanity-costs-american-women-nearly-a-quarter-of-a-million-dollars\/\" target=\"_blank\" rel=\"noreferrer noopener\">reports the&nbsp;<em>New York Post<\/em><\/a>.&nbsp;While that might seem like a lot of money, for many consumers, the benefits of feeling healthy and attractive outweigh the costs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/booksy.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEE THE BENEFITS WITH BOOKSY<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re scrolling through Instagram or strolling through the grocery store, you may have noticed the&#8230;<\/p>\n","protected":false},"author":16,"featured_media":35966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[2],"tags":[],"ppma_author":[191],"class_list":["post-35945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Real Price of Beauty in the US - Average personal care cost<\/title>\n<meta name=\"description\" content=\"Here&#039;s data on the real price of beauty in the US. 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